Content Marketing (SEO, Email & PPC)
Needle & Tide - SEO Management
I help Needle and Tide strengthen their search visibility through ongoing on-page and technical SEO work. My focus is on making the site easier for both people and search engines to navigate while tracking performance to guide smart improvements.
Twinkl Education - PPC Campaigns
At Twinkl, I led a small paid marketing team focused on using Google Ads to grow brand visibility in several international markets. We launched and refined campaigns that helped Twinkl reach new teachers and parents across regions including South Africa, & Colombia
Digital Studio Brand - Email Outreach
I manage a growing email outreach campaign for a digital branding agency using the Kit platform, focusing on personalised communication at scale. The goal is to reach thousands of prospects efficiently while keeping the messaging relevant and engaging.
Copywriting & Long Form Writing
Putting my creative skills to work with high quality digital copywriting for SEO, blogs, articles and web, as well as long form fiction and literay writing.
Willow Hart Books - Web Copywriting
I wrote all of the web and digital copy for Willow Hart Books, a small children’s publishing brand with a warm and imaginative identity. My focus was on creating clear, friendly messaging that captured the heart of the stories
Freya Between Worlds - Longform Writing
I am writing a long form fiction novel called Freya Between Worlds, a character driven story set across intertwined realities. The project blends fantasy and emotional drama, focused on world building and steady narrative development.