Key Takeaways

• Developed a custom interactive font testing tool for LB Type’s Shopify store.

• Enabled users to preview fonts in real-time with custom text, size, and colour controls.

• Integrated dynamic product linking directly within the component to support conversions.

• Combined custom JavaScript with Shopify to create a seamless, on-brand user experience.

The Challenge

LB Type, a custom typeface designer, needed a more engaging and practical way for users to explore and evaluate their fonts online.

Standard product pages weren’t enough. Customers needed to see how fonts would look in real-world use — with their own text, styling preferences, and visual context.

Without this functionality, there was a disconnect between browsing and buying. Users couldn’t fully experience the product before making a decision, which created friction in the purchasing process.

The challenge was to:

• Create an interactive tool that allowed users to test fonts dynamically within the website.

• Ensure the experience was intuitive, fast, and visually aligned with the brand.

• Connect the tool directly to product pages to support seamless conversion from exploration to purchase.

Our Approach

Interactive Font Testing Experience

We designed and developed a custom JavaScript component that allowed users to fully interact with LB Type’s font library in real time.

The tool enabled users to:

• Enter their own custom text

• Adjust font size dynamically

• Change colours to suit different use cases

• Instantly preview how each typeface behaved

This transformed the browsing experience from static to highly interactive, giving users confidence in their choices.

Custom JavaScript Development

The core of the solution was built using bespoke JavaScript to ensure flexibility and performance.

This included:

• Real-time rendering of font changes without page reloads

• Smooth handling of user inputs and style adjustments

• Efficient loading and switching between different font files

The component was designed to feel fast, responsive, and seamless — critical for maintaining engagement.

Shopify Integration

The component was fully integrated into LB Type’s Shopify store, ensuring it worked naturally within the existing ecommerce environment.

This involved:

• Embedding the tool within key product and category pages

• Ensuring compatibility with Shopify’s theme structure

• Maintaining performance across devices and browsers

The goal was to make the feature feel like a native part of the site, not an add-on.

Conversion-Focused Features

Beyond usability, the component was designed to drive action.

We incorporated:

• Direct product links within the tool

• Clear pathways from testing to purchasing

• Strategic placement to encourage engagement without distraction

This ensured that users could move from experimentation to checkout with minimal friction.

Results

Delivered a fully interactive font testing tool tailored to LB Type’s audience and product offering.

Enhanced user engagement by allowing real-time, personalised font previews.

Bridged the gap between product exploration and purchase with integrated product links.

Created a unique, conversion-focused experience that showcased the value of each typeface.